Resource Center Articles

Paying customers are the lifeblood of any company and, for health clubs, that means members.

Social media is one of the most important marketing channels to stay connected with your studio clients and to engage with new prospective clients.

If there is one thing that most business owners can agree upon, it is that traditional marketing is no longer as effective as it once was. The ubiquitous nature of the internet changed marketing forever.

Every business needs an identity – a brand. A business' brand forms the foundation of any successful marketing campaign and should define all member interactions. 

The fitness industry has grown and is, as a whole, an inspiring and breakthrough industry. Before you can create a truly successful breakthrough company of your own, you must know who you are as a business. 

Behind many successful fitness businesses is a high-powered, focused marketing campaign. Whether you're looking to improve your current marketing plan or are starting from the ground up, here are some suggestions on how to implement an effective strategy.

Protein is an incredibly important nutrient.  While it may be more difficult to consume higher amounts of protein as a vegetarian, it is still possible.

Quality is our highest priority in everything we do, from crafting our Spinner® bikes to developing our Spinning education programs. Mad Dogg Athletics, Inc, recently partnered with Precor®, a leader in fitness innovation and the producer of the world’s best fitness equipment, to deliver that quality with the newest line of commercial Spinner® bikes: Generation Q.

The fitness industry is constantly changing, and key to understanding that change is collecting data. Only by using data can operators make evidence-based decisions to ensure they are moving their business in the right direction. 

Maybe you’ve decided to get toned, train for a sport, or lose some weight. If you can’t afford a gym membership, don't give up yet – that old saying, “where there is a will, there is a way," applies.

You can achieve your fitness goals from the comfort of your own home relying on these bodyweight exercises.

The official start of summer is nearly here!

If you want a lean, toned profile, there’s one thing you should not forget about – strength training. Not every woman wants sculpted arms, but strength training offers a much broader range of benefits.

Importantly, strength training is something more trainers should be encouraging, as the benefits are ideal for both men and women alike.

While personal training is often a club's secondary source of revenue, it plays a vital role in the member experience. The challenge for clubs is to recruit excellent personal trainers and develop programming, like small group training, that takes advantage of their strengths.

Now you can download six session summaries from the "Fitness and Personal Training" IHRSA education track.

Data can be one of the most valuable tools at a health club operator's disposal. By using research and fitness trends, operators can improve their programming and member experience and, as a result, see higher member retention and revenue for their club.

Music can be the extra push you need to turn an okay workout into an amazing workout.

The songs featured in this 'Top of the Charts' playlist are all of today’s top hits that are sure to push you to your limits.

Consumers are evolving. These days, consumers are internet and mobile savvy, expect things on-demand, and seek immediate gratification. As people who value unique experiences, they prefer to have choices and the ability to personalize their goods and services.

Retention is a topic of concern for any company, with business leaders continually asking the question, “How do I get my customers to come back?”

Retention rates for health clubs are historically difficult to keep high, but there are steps you can take to improve rates at your club. For effective change, it's important to make decisions based on data.

When making trail mix, you can’t go wrong with the classic equation of dried fruit + nut or seed + grain, but don’t be afraid to experiment with whatever combinations your heart desires. Just keep in mind the nutritional values, particularly the calorie, fat, protein, sugar and salt content, of the ingredients you choose so you can give your mix a healthy balance.

The quality of your club's customer service is equally important to the member experience as the equipment and facility itself.