"Fitness Made Personal" is a direct extension of the Precor Mission.
It is a reminder of what we strive to be and how we are different than others in our industry. Fitness is our business. We strive to bring a personal touch to the experience of every exerciser, relate to operators in our industry in a personal way, and cultivate a culture that believes in mutual respect and the overwhelming returns of sharing.
"When we evaluate a fitness equipment provider's new offerings, we're not just looking at who's made the most or biggest changes, but whether those changes are going to be meaningful to our business and to our customers. Precor does their homework, and it shows."
Ed Kreuscher, Crunch Fitness franchisee
"Precor does their homework, and it shows."
Ed Kreuscher, Crunch Fitness franchisee
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We don't make Precor equipment for millions of people. We make it for each person who uses it.
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Our Personalized Mission
Our mission is to develop personalized health and fitness experiences that help people live the lives they desire. For over three decades, we've driven fitness forward with a passionate focus on ergonomic motion, proven science, and superior engineering. We constantly study and anticipate the needs of the people and organizations we serve, and continually redefine the levels of innovation, quality, and service necessary to deliver the very best fitness experiences - all with the goal of improving the ways people improve themselves. Our equipment is chosen by health clubs, hotels and spas, universities, and individuals all over the world.
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