Data can be one of the most valuable tools at a health club operator's disposal. By using research and fitness trends, operators can improve their programming and member experience and, as a result, see higher member retention and revenue for their club.

With full permission from IHRSA, Precor is excited to share insights gathered at the 2015 IHRSA Convention from the thought leaders of the health and fitness industry. Full-length videos are available for purchase at ihrsastore.com.

Now you can download three session summaries of the "Research and Industry Trends" education track from the 2015 IHRSA Convention, including:

• Retaining Health Club Members (Dr. Paul Bedford)
• Benchmarking: The Power of Actionable Data (Anne Hawkins and Alex Smith)
• Shaping the Industry Through an In-Depth Analysis of Member Behavior (Phil Bonomo and Mike Hills)