How can you earn your members' loyalty? To get high retention rates, you must take a proactive approach to member satisfaction. The best clubs use a powerful tool to determine where improvements need to be made and to measure the results of changes: data.
If you're not already basing your decisions on measurable data, it's time to start.
Leading fitness industry experts in Australia and New Zealand share what club owners need to do to build a successful and competitive business.
Whether the time has come to refresh your gym's strength equipment or you're opening a new gym entirely, choosing the right equipment isn't an easy decision – you need equipment that appeals to a wide range of exercisers that also has the durability to hold up to years of continuous use.
These tips will help you decide on the strength equipment that's right for both your facility and your customers.
How do you define success and, more importantly, how do you achieve it?
A successful fitness club is one that is profitable, employs an engaged and professional staff, and has a community of active, satisfied members. It is possible for every club to succeed in these areas by adhering to the following best practices.
Health and fitness are two fields that are inextricably intertwined.
While the healthcare industry has demonstrated some reluctance in working with the fitness industry – such as health practitioners being wary of referring patients to clubs – you can still develop an outreach effort to work more closely with the medical community.
The Fitness Industry Council of Canada is an association of fitness facility operators, representing over 5,000 facilities and four million members across Canada. Here's what they're doing in an effort to improve the fitness industry for both exercisers and operators.
When so many factors go into determining a company's worth, where should business leaders focus?
To a certain extent, the answer depends on the particular club, but the following 10 suggestions are helpful ways to increase the value of nearly any business.
There’s something to be said for going with your intuition when it comes to choices in life – some impulsive decisions can be good for you. However, making a habit of going with your impulses when it comes to food can be harmful to your health.
It’s challenging to make premeditated and thoughtful diet decisions in the midst of life’s busyness, but preparing a whole week’s worth of meals in one day can save you the hassle of thinking about it three times a day. As if saving time wasn’t enough of a benefit alone, prepping your meals is also healthy for both your mind and body – here’s how.
The continued growth of boutique clubs is the hottest trend in the fitness industry.
In the United States alone, 42 percent of all club members are also a member of a boutique. Boutiques, also referred to as studios, provide specialized experiences of high value to their members. Their success is driven by a focus on being great at a few things – often only one thing – versus trying to be all things to all people.
NIRSA 2016 is almost here! We hope you’ll join us on April 3 and 4 in beautiful Kissimmee, Florida, where we will be showcasing several of our new, exciting offerings.
What makes the best clubs stand out from the competition? It usually boils down to four factors: leadership, team, culture, and programming.
As a leader, make sure that you're taking the following steps to position your club for success.
A club is only as good as its employees, so the importance of effective recruitment and staff retainment cannot be stated enough.
How can you make sure the top talent in fitness is drawn to your club? Follow these strategies to build a highly skilled and loyal team.
In the evolving fitness market, changes to your financing, scheduling, and marketing can help you maximize your personal training revenue.
Implement these top tips from successful operators to increase sales and member success in your clubs.
We’re happy to introduce our new Precor Master Coaches. These regional coaches deliver AMT Team Fit and Queenax Foundational Courses.
Our “Meet the Precor Master Coaches” series highlights each of our trainers, giving you the chance to get to know them. Enjoy!
It's no secret that technology and the digital age have changed the fitness landscape. Fitness and health information has become streamlined and ubiquitous, and apps, websites, and wearables have turned traditional fitness on its head.
Technology allows fitness professionals to be more in touch with clients through social media and online campaigns, and this type of outreach can result in better retention rates and more revenue.
Online marketing strategies are now mandatory to remain relevant and desirable to customers – here are a few that you can implement to turn more leads into customers.
People with disabilities, just like anyone else, want to stay physically healthy. Unfortunately, not many fitness clubs accommodate people with different needs. You can improve accessibility in your facility to broaden your member base and provide valuable services to your community.
It is no secret that children are becoming less healthy. Technology has contributed to the fact that children are living increasingly sedentary lifestyles, eating unhealthy food, and developing chronic illnesses. Adding children’s programming to your facility will help address these important issues and create an additional revenue stream for your club.
If you’ve been consciously ignoring wearables and fitness technology (I know a lot of people in the fitness industry who are), now might be the time to start paying attention.
ACSM (American College of Sports Medicine®) crowned wearable technology as the number one fitness trend of 2016. Enormous sums of venture capital dollars are flowing into the broader space of fitness technology and the digital disruption of the fitness space is not a matter of if but when. For the savvy operator, these technological developments will present a new set of tools to enhance their brand promise to members.
What can you do when you hear that a member has had a bad customer service experience in your club? The first step is to talk with the staff member who was involved, but you should also determine if there is a bigger issue.
Fortunately, there are actions you can take as a leader to provide the best service possible for your members.
Change is a difficult but necessary part of business. As the health and fitness industry evolves, particularly with the influx of apps and other digital fitness products, clubs must adapt in order to survive.
As a club operator, it is up to you to set your club on the path to success. The first step is deciding how your company is going to react to change.
It is essential to the success of any business to have a clearly defined target market. Do not just tell customers about what you do – explain what you can do for them specifically.
To be successful as a fitness facility, clearly define your offerings and market them to your specific audience. The goal you should strive for is to tailor your club to fit your members.
