Resource Center Articles

A large part of a member's impression of your club comes down to their interactions with your staff. As many consumers will pronounce, it doesn't matter how great the product – your facility – is if the customer service is dreadful.

Nine health and wellness experts contributed their expertise to this guide, which covers everything from marketing and social media to programming and facilities cleanliness.

Establishing a strong culture of service and high standards in your club is one of the most effective ways to improve member retention.

A home gym isn't just for the rich and famous anymore. All you need is a little (yes, just a little) space to be able to work out in the comfort of your own home.

Tired of looking at that treadmill in the corner of the living room? Fed up with tripping over the exercise bike in the bedroom? These spaces will show you how designing a home gym is done.

Operators, when was the last time you asked your members what they thought of your strength area?

Learn the next smart move that will give you the competitive advantage and, most importantly, help you retain current members and improve your operational efficiency in today's fitness industry. 

Personal training businesses are commonplace in today’s fitness culture. Clients are offered structured workouts tailored to meet their specific needs and goals. This ongoing strategy provides a constant value for clients.

While a personal training business has the potential to be lucrative, it can be lacking in management.

Health club memberships aren’t free, but the value you get out of yours largely depends on how you use it. From commercial-grade equipment to classes, smoothie bars and saunas, the amenities offered by a health club can greatly enhance your fitness routine.

Sales are a critical part of any health club's success, so it is important to have an effective system in place for managing leads and prospects. The ideal sales process can be broken down into six steps. 

As the fitness industry changes, integrating technology into your facility is becoming less and less optional. Here's how to transform your health club by embracing technological change.

In today's world, your credentials as a personal trainer can give you job options that extend far beyond working in fitness centers, health clubs or your own private studio. Your expertise may gain you entrance into an array of settings, including leisure, recreation, business, retirement and the home.

This broad scope of career possibilities makes it an exciting time to work in this field. Here are some areas where personal trainers regularly find employment.

New advances in technology can transform the member experience, making it easier than ever for exercisers to access fitness facilities, obtain information, sign up for activities, and more.

Here's how the most successful gyms are using technology and how a club management system can help your business.

The greatest leaders and entrepreneurs of our time all possessed a key ability that has distinguished them from others in their respective fields: the ability to innovate.

Steve Jobs, Nikola Tesla, and Bill Gates are a few of those entrepreneurs who have significantly contributed to our society through their innovation. They made innovation immensely important, valuable and, from a business perspective, profitable.

A shocking number of health club members leave their gyms every year, and it often has nothing to do with the facilities or equipment.

Social factors – a sense of belonging, feeling of community, and non-judgmental environment – play a huge role in a member's experience and, ultimately, their decision to stay or go. Fortunately, there are steps you can take to make your members feel more welcome and less likely to leave.

Do you know how your business' processing fees stack up against the average?

If not, you may be losing more profits than you should with every financial transaction. Here are the basic things you need to know about payment processing and how to get a fair deal, while still providing convenient payment options for your customers.

On race day morning, there’s nothing but 26.2 miles of road between you and the finish line. However, it takes many more miles of training, a hefty dose of mental fortitude, and a firm commitment to your goals just to get to the starting point.

Think you can go the distance? Good. We think you can too.

Deciding to run a marathon can feel overwhelming, but here are six pieces of practical advice to help you set out on the right track.

While technology is not usually the first thing that you notice at a club or studio, it is constantly changing the way the fitness industry functions.

Social media has revolutionized our society, and businesses have not avoided its grasp.

Most people get their news and updates through social media platforms, making social media an invaluable and influential tool that you can use to market and promote your club.

Benchmarking is the process of using data to measure a business' performance and can be a powerful tool for identifying areas in need of improvement.

Every company can benefit from data analysis, but in case you don't know much about benchmarking, here are the basics.

A good marketing strategy is vital in developing any lucrative business, but even more so in a hypercompetitive market, such as the fitness industry.

Marketing may seem straightforward on the surface: you merely need to pay for an advertisement in a newspaper, magazine, or online, and you’ve carried out your marketing strategy. However, more effective approaches require precision.

Although adding a fitness center to your hospitality property might fall under the category of “nice to have," fitness spaces and offerings are becoming the industry standard. In fact, 84 percent of American hotels had a fitness center in 2014 and 53 percent of travelers always or often exercise when they’re on the road.