How people consume fitness has changed dramatically in recent years.
From videos and streaming services to fitness apps and wearables, people have numerous ways to get fit outside of the gym. These changing dynamics in the fitness landscape will significantly impact your business and what you’re trying to accomplish within the industry, but there are steps you can take to stay ahead.
In the current fitness climate, people are searching for personalized workouts and one-on-one attention, but sometimes without the hefty price tag of a personal trainer.
Exercisers need affordable guidance and personal trainers need clients. As a club operator, how can you serve the needs of both parties? Group personal training is the answer.
When it comes to marketing, a one-size-fits-all approach is sure to feel bland and irrelevant to much of your target audience, but where can you start making changes?
There are several important factors to consider as you develop a marketing plan, but the key to success lies with three things: collecting data, knowing what consumers want, and crafting a message that speaks directly to them.
Individuals are choosing to take charge of their own health and wellness. Wellness programs directed to corporations can help employers and employees become healthier on their own terms.
In today's digital age, consumers can access nearly any information or service at the press of a button, and they expect the same level of convenience from their fitness activities. Virtual classes are an innovative way to blend technology with your instructors' expertise that can give your club a huge advantage over the competition.
Today’s consumers expect to get what they want when they want it. Enter: virtual training. Virtual training classes are not meant to replace live classes but to supplement them during facility down times.
Cult branding and a loyal fan base are what set some of the most successful companies in the world apart from the rest. Borrow plays from their handbooks to help build interest in your club and elevate your brand's name.
Mindset can have a huge impact on your actions, so you want to make sure that yours is a winner's.
On or off the gym floor, adopting the approach of athletes and coaches can help you build your team, encourage your members, and drive your club to victory.
Maximizing membership sales will help grow your business. Here are some of the best practices for gathering prospects and converting them into loyal new members.
Obesity among children and adolescents has risen dramatically over the last few years. With the ubiquitous nature of technology, children are not moving to the extent they should be for a healthy life.
This dilemma presents opportunities for fitness facilities to extend their services to include children and young adult programs.
Seniors have the time, money, and motivation to stay healthy and physically active, so make sure you're not overlooking this demographic and the potential members it includes.
Follow these guidelines to start offering valuable senior-specific programming in your club.
Thank you for attending IHRSA 2016 and finding out "What's Next" from Precor! We had a standout year at the show, thanks to the enthusiasm and excitement of thousands of attendees. Watch our highlight video to see a recap of our time there:
Keeping your club members satisfied may be worth more than you think.
When you take into account marketing, sales and onboarding, it costs nine times more to acquire a new member than it does to retain an existing one. With that in mind, you may want to take a closer look at how you're encouraging and rewarding customer loyalty. Here are a few suggestions on how you can make sure your members keep coming back.
Of the many reasons people join fitness clubs, a desire for social support, a need for guidance, and a fun, engaging environment are among the most common. Clubs can struggle with retention when they don't meet their members' needs and expectations, but there's a lot you can do to avoid that pitfall.
Here are some guidelines to consider that will help you design wellness programming that goes above and beyond the basic requirements.
It is a frenzied and hectic world we live in, thanks in part to the digital age. Taking time for ourselves is one of the greatest challenges we face.
We all struggle to juggle our social commitments, recreational interests, and spouse/family obligations. Family commitment is foremost our top commitment. How do you manage your time to show the important people in your life that you care about them?
The fitness industry is constantly evolving, bringing new challenges and opportunities. Group training programs, fitness and wellness tracking technology, and the expanding number of trainers have made old personal training strategies sometimes seem irrelevant and outdated.
The measurable impact of exercise on cancer patients and survivors is relatively new but growing.
One of the most basic recommendations made by experts within the industry who work with cancer survivors and patients is to engage in regular physical activity. At least 150 minutes of moderate exercise per week is ideal, along with strength training at least twice a week for cancer patients and those trying to prevent cancer. The key is to avoid inactivity.
In order to run a successful fitness facility, it's important to help members reach their goals.
Usually this is done through cardio, weight, and strength training exercise. However, without a healthy food plan, client goals cannot be fully realized. It will be difficult for the client to achieve their desired results, even if they work out daily.
Personal training has grown rapidly in the last few years in an effort by exercisers to obtain better and faster fitness results. Clubs have successfully integrated personal trainers into their programs, but the challenge is to create the opportunity to connect a member with a trainer from day one.
We are pleased to announce that Precor and Mad Dogg Athletics, Inc, the creators of the Spinning® indoor cycling program, the indoor cycling category and Spinner® line of indoor cycles, have joined forces.
When you first step into a gym, the staff will probably give you a quick orientation on how to use the cardio and strength equipment, but they might not have much to say about the weight room. That's because you should be familiar with basic strength training exercises on strength equipment before you start lifting free weights. Once you understand the difference between a chest press and a seated row, you're ready to venture into the land of dumbbells, kettlebells, and barbells.
Queenax Functional Fitness by Precor is fun for all ages and fitness abilities. Take a look at how the Newtown Athletic Club has embraced Queenax in their facility.
