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For Gym Operators

  • Why Gym Operators Should Be Utilizing Social Media

    Article | April 14, 2016

    Social media has revolutionized our society, and businesses have not avoided its grasp.

    Most people get their news and updates through social media platforms, making social media an invaluable and influential tool that you can use to market and promote your club.

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  • 4 Questions Gym Operators Should Be Asking About Benchmarking

    Article | April 13, 2016

    Benchmarking is the process of using data to measure a business' performance and can be a powerful tool for identifying areas in need of improvement.

    Every company can benefit from data analysis, but in case you don't know much about benchmarking, here are the basics.

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  • How to Be a Retention Pioneer

    Article | April 6, 2016

    How can you earn your members' loyalty? To get high retention rates, you must take a proactive approach to member satisfaction. The best clubs use a powerful tool to determine where improvements need to be made and to measure the results of changes: data.

    If you're not already basing your decisions on measurable data, it's time to start.

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  • How to Choose Strength Equipment for Your Gym

    Guide | April 4, 2016

    Whether the time has come to refresh your gym's strength equipment or you're opening a new gym entirely, choosing the right equipment isn't an easy decision – you need equipment that appeals to a wide range of exercisers that also has the durability to hold up to years of continuous use.

    These tips will help you decide on the strength equipment that's right for both your facility and your customers.

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  • Club Management 101: A Blueprint for Success in the Fitness Industry

    Article | April 4, 2016

    How do you define success and, more importantly, how do you achieve it?

    A successful fitness club is one that is profitable, employs an engaged and professional staff, and has a community of active, satisfied members. It is possible for every club to succeed in these areas by adhering to the following best practices.

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  • 4 Things Top-Rated Clubs Have in Common

    Article | March 28, 2016

    What makes the best clubs stand out from the competition? It usually boils down to four factors: leadership, team, culture, and programming.

    As a leader, make sure that you're taking the following steps to position your club for success.

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  • 5 Strategies to Recruit and Retain Top Employees

    Article | March 25, 2016

    A club is only as good as its employees, so the importance of effective recruitment and staff retainment cannot be stated enough.

    How can you make sure the top talent in fitness is drawn to your club? Follow these strategies to build a highly skilled and loyal team.

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  • Enabling People with Disabilities in Your Club

    Article | March 21, 2016

    People with disabilities, just like anyone else, want to stay physically healthy. Unfortunately, not many fitness clubs accommodate people with different needs. You can improve accessibility in your facility to broaden your member base and provide valuable services to your community.

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  • Newtown Athletic Club

    Case Studies | March 21, 2016
    Newtown Athletic Club added value to club memberships by increasing the breadth of group exercise programs with a Queenax Functional Training installation.

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  • Making Children Healthier with Fitness Programming

    Article | March 18, 2016

    It is no secret that children are becoming less healthy. Technology has contributed to the fact that children are living increasingly sedentary lifestyles, eating unhealthy food, and developing chronic illnesses. Adding children’s programming to your facility will help address these important issues and create an additional revenue stream for your club.

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  • 7 Fundamental Rules All Operators Should Follow

    Article | March 14, 2016

    It is essential to the success of any business to have a clearly defined target market. Do not just tell customers about what you do – explain what you can do for them specifically.

    To be successful as a fitness facility, clearly define your offerings and market them to your specific audience. The goal you should strive for is to tailor your club to fit your members.

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  • 4 Must-Haves for a Successful Group Training Program

    Article | March 8, 2016

    In the current fitness climate, people are searching for personalized workouts and one-on-one attention, but sometimes without the hefty price tag of a personal trainer.

    Exercisers need affordable guidance and personal trainers need clients. As a club operator, how can you serve the needs of both parties? Group personal training is the answer.

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