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For Gym Operators

  • Anytime Fitness

    Case Studies | October 15, 2015
    Read how Precor's knowledgeable sales staff assisted this gym owner with the installation and Grand Opening of their new Anytime Fitness Facility with overwhelming results.

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  • Strategies for Implementing a Successful Group Training Program

    Guide | October 8, 2015

    In the current fitness climate people are looking for personalized workouts and one-on-one attention, but without the large price tag of a personal trainer.

    This is where group personal training comes in.

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  • Insights on Leasing Fitness Equipment

    Guide | August 24, 2015

    We’ve got a few questions for current and future gym operators: are you debating whether leasing or financing your gym’s equipment is the best choice for your situation?

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  • 5 Ways to Attract (and Retain) Good Trainers

    Article | August 4, 2015

    Quality personal trainers provide just the motivational and educational punch it takes to turn sporadic gym visitors into long-time clients.

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  • What We Don't Know About Club Members

    Article | July 14, 2015

    According to Sports Marketing Surveys, the average health club member averages 100 visits a year (or about twice per week).

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  • Key Challenges Facing Club Operators

    Article | July 8, 2015

    The health club industry has continued to grow in various ways since the end of the recession.

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  • Free Social Media Updates for Your Gym – Summer 2015

    Guide | June 22, 2015

    Gym operators, here you go! It’s time for another batch of social media updates meant just for you to make it easier to connect to your facility’s exercisers. Feel free to share these Facebook and Twitter updates through your gym’s accounts to keep your members engaged and informed on all things health and fitness related.

    Download

  • 3 Reasons You Should Lease Your Gym Equipment

    Guide | June 5, 2015

    Opening a gym?

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  • How to Recruit Your Gym Staff

    Guide | May 4, 2015

    Your new gym is becoming a reality, but now you need to fill it with a rock star team so everything runs smoothly.

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  • 8 Roles to Complete Your New Gym’s Staff

    Guide | April 24, 2015

    Hiring a solid team for your new gym may seem overwhelming, but having an understanding of what each role does and what you should look for in your future employees will help ease your hiring load.

    Here are the foundational positions you should hire to complete your gym’s staff.

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  • Operators and Managers: Free Social Media Updates for Your Gym

    Guide | April 16, 2015

    One of the easiest ways to engage with your gym’s members – and to capture the attention of potential members – is through social media. It provides you a platform to actively promote your business and the unique features that your gym offers, as well as helpful tips and information that your gym members will find interesting and useful.

    In the past, we’ve given you some insight on how to manage your gym’s social media and how you can boost your gym’s social media presence. Now we’re taking it one step further by providing you with actual ideas for content that you can share on your facility’s social media pages, based on what we share through the Precor social media channels.

    Download our social media guide below to see examples of how our blog posts and content can be used to step up your gym’s social media presence and engagement.

    Download

  • Operators: Why It's Important to Have a Customer Success Strategy

    Article | April 15, 2015

    Fitness consumers have many options these days, from specialized boutique experiences to compact equipment that makes home gyms possible in small spaces. However, many devoted fitness enthusiasts w

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