For gyms and health clubs, it can be tough to communicate with your customers when they're focused on getting their workout in – often they have headphones on, and want nothing more than to hop on the elliptical for an hour and then get on with their busy day. That's where social media can come in. It should come as no surprise that outside of the gym, many of your customers are using social networks to keep up with everything from their friends to their favorite brands. So why not their favorite gym? Here are three ways to boost your gym's social media presence while adding value for your members.