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For Gym Operators

  • Marketing Your Queenax™

    Coaching Center | September 30, 2016

    Learn more about how to maximize programming while building excitement around your Queenax functional training space. 

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  • Operator Education Resources

    Coaching Center | September 29, 2016

    As your business partner, Precor offers education resources to coach your staff on best practices on our equipment. Plus, learn about hosting Precor education at your facility.

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  • 8 Steps to Increasing Health Club Membership Sales

    Article | September 27, 2016

    Nearly every health club has a primary business objective to sell more memberships. More memberships equal more revenue, but achieving an increase in sales takes a planned approach.

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  • How Social Media Can Benefit Your Gym

    Article | September 20, 2016

    Social media can be a fun and effective tool for promoting your business, connecting with members, and sharing information. The major social media platforms are free and simple to use, but that doesn't mean they should be used injudiciously

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  • One Size Doesn’t Fit All: Social Media Platforms Worth Your Time

    Article | September 12, 2016

    With so many social media platforms, gym operators need to focus their attention on the options that will best serve their particular business needs.

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  • Connecting 7 Dimensions of Wellness to Fitness

    Article | August 29, 2016

    Wellness expert Tracey Harvey discusses the seven dimensions of wellness and how health club operators can use them to serve the active-aging population.

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  • HIPAA for Health Clubs: Protecting Your Members' Right to Privacy

    Article | August 23, 2016

    When personal information is involved, maintaining member privacy is of the utmost importance. Here is how and why health clubs need to protect their members and themselves.

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  • Making the Digital Age Work for Your Fitness Facility

    E-Book | August 10, 2016

    Technology has changed the face of the world as we know it.

    It has touched every aspect of our personal, social, and work lives and continues to completely transform — and create — entire industries. The health and fitness industry has felt the impact too, and it’s clear that there’s no going back.

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  • Using Snapchat to Connect with Millennial Gym Members

    Guide | August 8, 2016

    Everyone knows that social media is a cheap and – if done well – effective way to engage current and potential members. But with so many different social platforms, where should you start?

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  • South Tampa Family YMCA

    Case Studies | August 7, 2016
    The South Tampa Bay YMCA increased their operational efficiencies with new Spinning Bikes and Precor cardio equipment.

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  • The IHRSA Health Club Equipment Report

    E-Book | July 18, 2016

    The IHRSA Health Club Equipment Report contains the most complete, accurate, and up-to-date equipment-related data in the club industry. Operators will find information allowing them to easily compare their equipment inventory, purchasing, and replacement cycles with others in the industry.

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  • How to Buy an Elliptical: What Operators Need to Know

    Guide | July 12, 2016

    With so many elliptical models on the market, there are a variety of factors for operators to consider. Here’s what you should take into account to ensure that you purchase the equipment that best suits the needs of your club.

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