The fitness industry is evolving rapidly, and the continued rise of specialized boutique facilities and group training programs indicate that this trend is as hot as ever. Changing consumer habits and our knowledge of fitness are two of the main drivers of this evolution. Exercisers are increasingly looking to experience fitness: to be part of exclusive fitness communities, to train collectively in a motivating and constantly changing environment, and to be held accountable and track progress. 

Join Mary Edwards, Director of Fitness at the Cooper Fitness Center in Dallas, Texas, and Erica Tillinghast, Global Education Manager at Precor, as they provide the six components to developing a successful group training program within your facility. During this webinar, they will discuss strategies to:

• Drive community and build a new revenue-generating department within your facility.
• Discover how to create a compelling, on-trend, and desirable club-within-a-club group training environment within your commercial facility.
• Walk away with a manual of tools and ideas to change the landscape of your club’s financial standing and environment.

About the Speakers

Mary Edwards, MS, is the Fitness Director and a Professional Trainer at the Cooper Fitness Center in Dallas, Texas. Mary coaches a range of populations, including teens, elderly, athletes, and weight loss clients. Her passion is educating people about exercise and program design and thus, assisting in improving their life through fitness and wellness. She has proudly served as a Precor Master Coach since the inception of the team in 2015.

Erica Tillinghast, MS, is the Global Education Manager for Precor. Erica began her journey in fitness as an internationally ranked athlete and youth coach. Since 2004 she has worked as a personal trainer, athletic director, performing artist, curriculum designer, and master trainer. Erica specializes in fitness product education and curriculum development, and was selected as one of IHRSA’s 22 ‘Rising Stars’ for 2017. She travels globally as an educator, coach, and industry presenter. At Precor she contributes to product development, authors continuing education workshops, and oversees a network of more than 50 global fitness educators.