Commercial Fitness

Choosing Strength Equipment for Your Facility

Article | September 20, 2016

Whether the time has come to refresh your facility’s strength equipment or you're opening a new facility entirely, choosing the right strength equipment isn't an easy decision – you need equipment

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Meet Our New Elliptical: The Experience™ Series EFX®

Article | July 12, 2016

Over the past three years we’ve talked with gym operators and exercisers to find out what would make our well-known ellipticals even better. We are thrilled to announce the introduction of our newest Elliptical Fitness Crosstrainer™ (EFX®), the Experience™ Series EFX with Converging CrossRamp®.

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The History of the EFX® Elliptical Fitness Crosstrainer™

Article | July 12, 2016

Since its release in 1995, the Precor Elliptical Fitness Crosstrainer™, or EFX® for short, has been a staple in gyms, fitness centers, and homes around the world.

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Perfecting the Cardio Blueprint

Article | July 12, 2016

Picture this: It’s the mid-1990s, and club operators across the nation are watching as fitness clubs close left and right amid less than favorable economic conditions, while exercisers forgo gym me

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How to Be a Visionary Leader in the Fitness Industry

Article | June 28, 2016

A visionary leader is passionate about their organization, is creative and forward thinking, has the strength and discipline to set and achieve long-term goals, and is able to inspire their team to reach those goals.

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Whitepaper: How Hospitality Managers Can Use TripAdvisor®

Whitepaper | June 22, 2016

How can you use TripAdvisor to your advantage? How can it attract both new guests and return business? And how can you maximize your property's number of positive reviews?

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What It Takes to Build a Breakthrough Fitness Business

Article | June 9, 2016

The fitness industry has grown and is, as a whole, an inspiring and breakthrough industry. Before you can create a truly successful breakthrough company of your own, you must know who you are as a business.

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High-Powered Marketing Strategies for Health Clubs

Article | June 8, 2016

Behind many successful fitness businesses is a high-powered, focused marketing campaign. Whether you're looking to improve your current marketing plan or are starting from the ground up, here are some suggestions on how to implement an effective strategy.

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State of the Fitness Industry: An Analysis of Member Behaviour

Article | June 2, 2016

The fitness industry is constantly changing, and key to understanding that change is collecting data. Only by using data can operators make evidence-based decisions to ensure they are moving their business in the right direction.

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Service With a Smile: Why Excellent Customer Service Is Important

Article | May 20, 2016

Consumers are evolving. These days, consumers are internet and mobile savvy, expect things on-demand, and seek immediate gratification.

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Member Retention: A Multi-Country Study on Why Members Leave

Article | May 17, 2016

Retention rates for health clubs are historically difficult to keep high, but there are steps you can take to improve rates at your club. For effective change, it's important to make decisions based on data.

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The Sales Process: 6 Ideal Steps for Health Clubs

Article | May 2, 2016

Sales are a critical part of any health club's success, so it is important to have an effective system in place for managing leads and prospects. The ideal sales process can be broken down into six steps.

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Commercial Fitness

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