Increase Secondary Revenue
World’s Largest Queenax™ Bridge installed at Xcite Livingston
Xcite Livingston, in West Lothian, has installed the world’s largest Queenax® functional training unit. An X4 1500 Bridge unit which is 15.5metres long with 32 stations offering customers a broader range of equipment and additional group exercise classes.
Xcite has nine gyms in total and is the biggest fitness provider in the area. In response to the growing trend for suspension training, and with three other Queenax units already installed in its Bathgate, Craigswood, and Linlithgow gyms already proving popular, the main objective at the Xcite Livingston gym was to maximize the use of the fitness studio without impacting on the floor space.
A part of a recent gym refurbishment, direct access from the gym floor was created to the existing fitness studio that now showcases the Queenax Bridge. It spans the total wall and ceiling, utilizing space that would normally be unusable, and as a result, no gym equipment had to be removed to accommodate the Queenax.
Robert Taylor, Manager at Xcite Livingston, comments: “The gym renovation enabled us to open up the gym floor and install the Queenax Bridge. Customers have easy access to the new kit, and it doubles their gym space. We wanted everyone to be able to use the Queenax regularly as well as timetabled classes.”
The system has added 32 new workout stations to the studio and countless new class options, including the ability to hold small group exercise sessions. When not in use all the training accessories can be removed within seconds giving an empty studio, and additional storage solutions on the Queenax allows Xcite Livingston to maximize the use of the space fully.
Taylor continues: “The Xcite team are hyped to have the biggest Queenax unit in the world. This is a great piece of kit and offers a range of new exercise and training options for our customers to keep their workouts fresh no matter their fitness ability. We’re looking forward to introducing new innovative fitness classes.”
Since installing the Queenax Xcite Livingstone have seen an immediate 6% increase in class attendance. With new classes such as Aerial Yoga and additions of new accessories like the UFO boards imminent they expect to this increase in rising even further, especially after the launch of their new timetable due in May.
The team at Xcite Livingston completed a two-day training session with a Precor Master Coach to enable them to take Queenax classes and give advice to customers on how to use the unit effectively along with learning about the different exercises available to help customers achieve their fitness goals.
Robin Strang, Chief Executive of Xcite at West Lothian, said: “We are delighted with the outcome of the refurbishment at Xcite Livingston. The decision to remove walls in the gym, opening up the area and adding floor space, has been well received. By adding easy access to the studio from the gym, we now offer customers a wider range of kit. It’s fantastic to be able to say we have the largest Queenax installation frame in the world, showing we continue to provide excellent facilities to the community.”
Justin Smith, Head of UK at Precor, states: “Installing the Queenax and creating a large functional training area is a great way for Xcite Livingston to improve customer experience. It enables them to offer specialized sessions and new classes, giving them a competitive edge over other gyms in the area.”
