A Strategic Fitness Center Partner for Multi-Family Housing

Commercial Fitness

A Strategic Fitness Center Partner for Multi-Family Housing

Amenity spaces and especially fitness centers have become not only extremely popular but essentially mandatory for the economic success of multifamily-building projects and mixed-use developments. According to statistics from the National Multifamily Housing Council (NMHC), 83% of residents won’t rent an apartment without a high-quality fitness center, so multifamily communities are getting savvier with their offerings. Partnering with a global fitness industry leader for facility planning solutions will achieve increased net operating income and resident retention by providing a quality experience that residents have come to expect. 

Fitness classes also encourage socialization between residents and according to research from the National Apartment Association, residents who connect with their neighbors are more likely to renew their leases than those who do not.  

Whether expanding or refreshing an existing gym or acquiring or developing a new facility, reliance on a strategic partner will simplify the project. According to The Hackett Group, “Internal costs are roughly $700 - $1,400 per supplier (i.e., labor, outsourcing, technology and related overhead) to source each supplier, set them up in internal systems, manage transactions and the relationship.” This is even more reason to facilitate a strong partnership with a supplier who can offer a complete solution for your facility. “At Precor, we strive to be an invaluable strategic partner. We understand that the power of aligning your business to create a consistent branded fitness facility experience is essential. Our complete, customized approach to design allows you to create a totally unique fitness environment that will reflect your community profile and represent the aspirations of your business.” Steve Menzel, Precor National Account Manager. 

Steve Menzen

Contact Steve Menzel

Proven fitness expert dedicated to customizing solutions for Multi-Family Housing and Corporate Fitness facilities.

Fitness facility design planning and layout should be thoughtful to incorporate smart product innovations, materials, color pallet, upholstery selections and networked fitness solutions. “A well-designed fitness center is both a desirable amenity and a convenience that adds real value to our residential communities. Anyone can have a row of treadmills and a few other pieces of gym equipment. But a truly high-end fitness center is a powerful differentiator in the marketplace and also aids significantly in resident retention. Precor has become a trusted partner in our development of luxury apartment communities here in the Upper Midwest for this reason,” Kelly Doran, founder of Minnesota-based real estate development firm Doran Companies.

A fitness facility that creates a sense of wellness and community is a powerful factor in marketing and long-term satisfaction and retention. An integral partner to developers and property managers, Precor will contribute our expertise in the planning of community fitness facilities to reflect much more than simply installing the right equipment.

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