Guidelines

Always use the ramp and logotype as a unit, and in the configuration shown here.

The official Precor logos are grouped by color and end-use. Color choices are outlined below.

When placing logo in a layout, maintain clear space around logo, and use a logo version that will stand out from the background.
 

Usage Permissions

Permissions must be granted by the Precor marketing department to individuals wanting to use the Precor logo. This is specific for third parties, individuals/companies who are neither an employee, dealer, or facilities that carry Precor products, including broadcast television, commercial advertising, movies and websites. Unauthorized dealers of Precor products are not allowed to use the Precor logo.

Logo Color Guidelines

Careful application of this color palette will impart a consistent and professional look to all Precor communications.

This is the prefered logo and should be used whenever possible. It should be used on white or neutral/light-colored backgrounds.
 

Versions:

• 2 - 4 spot colors — offset print with PMS links
• CMYK — All digital print
• RGB — Web and digital media

Reference the color numbers to the right for correct Pantone (Spot), CMYK, RGB and HEX values. The full color logo colors should never be adjusted.

Secondary Logo Choices

 

Black

The solid black logo is for use in print when only one color is available, and the print resolution will be too low to hold a dot, e.g. FAX. Ink color may be black or a Precor PMS color (PMS 432, PMS 301 or PMS 801). It should be used on white or light-colored backgrounds.
 

White

This version is for use on dark background in applications where full color logo or black logo is not practical. The logo should always appear white and never appear as the paper color.
See examples to the right for proper use.

Special Use Only

PERMISSION IS REQUIRED TO USE THESE VERSIONS.

2 Color Halftone

If limited colors are available, the two-color halftone version may be used in print. It employes two spot color, PMS432 gray for the logotype and PMS301 for the ramp (the tonal variation in the blues is achieved through halftone screens).
 

Full Color Ramps with White Typographic 'Precor'

This is the preferred logo for special applications such as signage and should not be used unless other logos will not work.

Incorrect Usage

Do not alter the Precor logo in any way.
Correct and consistent use of the Precor logo will establish and maintain the strength of our brand.

See examples to the right for improper use.