Generating community engagement requires facilities to create unique spaces where people feel that they belong. The member’s exercise experience is as important as physically getting people active. Whether its classes aimed at specific groups, distance challenges or charity fundraising, all work together to keep members coming back for more. 

Group exercise classes are a great way to offer fantastic experiences for a wide variety of members, from the active aging community to young students and those with limited time looking for a quick and effective workout. Getting members to exercise together encourages interaction and builds supportive communities, assisting member retention. Having versatile equipment is key to facilitating the demands from all member demographics.

In this short video, Hutton Moor Leisure Centre, Salt Ayre Leisure Centre and Jubilee Hall discuss how they are effectively building communities for their range of members through the products and services they offer.

A key piece they all utilise within their gym experience is Queenax™ due to its versatile and unlimited exercise capabilities which help attract a large cross section of the community.

Ultimately, diverse programming, reaching out to under-represented and vulnerable groups, or offering free classes to seniors, all enhance the member journey, increase community involvement and, in turn, improve member retention; and the Queenax™ provides an abundance of ways to help facilities make that difference.

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