TripAdvisor® has transformed the way people research and select hotels. Studies show that more than 75 percent of hotel guests usually or always check TripAdvisor reviews, before making a hotel booking. Currently, there are more than 225 million reviews on TripAdvisor, 84 million members, and 340 million unique visitors per month.

So how can you use TripAdvisor to your advantage? How can it attract both new guests and return business? And how can you maximize your property's number of positive reviews? Check out this whitepaper for tips and tricks that’ll increase your reviews and occupancy rates in no time.

Download the entire whitepaper in .pdf format or read below.