Resource Center Articles

When it comes to running your gym, it can be tough to tell if you’re using all of your assets to their full potential. One asset that can be overlooked is staff – the people your members interact with on a daily basis.

Your gym’s brand is (or should be) all around you. After all, it communicates your mission, reputation, and values for providing a safe and friendly environment through your staff, equipment, and facility.

When it comes to managing your gym, you’ve got a lot on your mind. Often, some of the biggest topics you’re trying to stay ahead on include how your members feel about your gym, what you can do to build your membership base, and how to retain current customers.

Having your facility work in sync is no easy task. However, when different aspects of your business are working together, it creates the opportunity to truly satisfy your customers and staff. After all, a facility where members can best reach their health and fitness goals is going to be a successful business.

Staying home is the fastest way to heal — and to enjoy all the comforts and design details you've spent so much time choosing

When you peel back the frame of the new Precor indoor cycle bikes and take a look inside, you might be surprised at just how different they are than the previous generation.

Consider investing in Spinning® education and training to keep your instructors fresh, energized, and engaged. Your staff will take home all the tools and techniques to fill your classes and create life-changing workouts. Your exercisers will notice the Spinning difference. Here’s how.

Of all the well-intentioned resolutions people make every year, what's probably the most common yet least acted upon is the resolution to get in shape. While it's a noble goal, it can only happen if you make it easier to exercise.

The topic of cognitive decline is making the headlines more and more these days. Being mindful in all areas of your life is the most important thing you can do for yourself and your loved ones. Maintaining mental health is critical to overall wellbeing, and incorporating ways to include intellectual wellness into your daily fitness classes and club events could be a differentiator.

Generally speaking, everything in moderation is better than indulging in too much of just one thing. However, when it comes to physical activity, this dimension of wellness is essential for all demographics regardless of age, since maintaining mobility and functionality is a key component for living a healthy lifestyle.

Yoga is a great way to stay healthy in cooler weather, but sometimes it’s good to step off the mat and focus on staying healthy and building strength in other ways. When you return to your mat, you’ll feel refreshed and ready for new yogic challenges.

In the roughly 30 years of the modern health club era, the mid-market club has reigned supreme. For consumers, getting fit meant joining a traditional health club as a one-stop-shop where they got all of their fitness needs met. The fitness consumer of today has changed.

Having a day-by-day housekeeping schedule makes the chores a lot more manageable.

The boutique fitness phenomenon is here to stay, and many health clubs are scrambling to provide members the same intimate experience found in studios.

To increase revenue and retention, follow these insider tips from Indoor Cycle Design, the leading boutique consulting and design firm with over 200 clients worldwide.

From November 17 to 19, fitness professionals from around the country will be gathering in Orlando, Florida, to attend the Athletic Business Show: seminars, workshops, and of course, a stellar trade show.

One of the reasons people quit coming to the gym is they don’t get the results they’re seeking.

Find out why 80 percent of the people who attended the live broadcast of this webinar found it to be “interesting and valuable to my business.”

Making smart food choices is easier when your kitchen is part of your support team.

As a regular runner, it’s smart to get a little insight into how your body moves with a gait analysis. This process helps you discover overactive and underactive muscles and where you are more susceptible to injury and inefficiencies. With this information, you can train better and become a stronger runner.

Health clubs occasionally get a customer who already knows what they want, but with most potential clients, selling memberships is a process. It involves introducing the prospect to the club, convincing them of its benefits, and sealing the deal.

Nearly every health club has a primary business objective to sell more memberships. More memberships equal more revenue, but achieving an increase in sales takes a planned approach. To start building your plan, focus on the following objectives.

As we age, staying physically active is key to living a longer, healthier life. To meet this need, it’s important for fitness facility operators to offer the right type of programming to older adults.